Bringing San Diego together through thoughtfully crafted chocolate.
We make small batch chocolate handcrafted locally in North Park, San Diego. After seven years of making chocolate at home as a hobby, we launched in January 2025 at our neighborhood farmer’s market and haven’t looked back!
We source our cocoa beans from around the world and then roast and grind the beans from scratch to highlight the unique flavors of each origin. If a bar tastes different from origin to origin, that's the point.
We hope you’ll share our chocolate, use it as an excuse to talk to neighbors, and make it a part of the little moments worth celebrating. We truly believe that every day deserves chocolate… and we hope you’ll agree!
Our Values
- Make people feel seen.
- We are inspired by genuine and unreasonable hospitality. We’ve found that going above and beyond in the right moments can positively impact many people.
- Obsess over the details.
- We make everything from scratch, and we're always trying to make it better. Every batch is a chance to learn something, improve something, and make our product the best it can be.
- Take care of our people.
- We believe it is important to pay a living wage and provide consistent, humane schedules for our team. We share our success by providing profit sharing and learning opportunities.
- Grow where we are.
- We hire locally, partner locally, and grow on purpose. We want customers who feel like neighbors and neighbors who feel like they're a part of our journey!
About the Team
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Samantha Holek
Marketing & ProductionI’ve worked with small businesses for as long as I can remember and am passionate about helping them grow.
My favorite things: good TV, candles, beach time, coffee…and now chocolate!
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Case Sandberg
Founder & Chocolate MakerSoftware engineer turned chocolate maker.
My favorite things: Walkable neighborhoods, architecture, audiobooks, coffee + pastries.